At Swiss American, we know it’s important to offer the right variety of cheese in every different store. That’s why we employ a process known as cross docking. For each customer, and in fact each store, we hand-assemble a customized master carton of cheese, including exactly what’s right for each store. If a store in a certain neighborhood sells more brie, we can include more brie. Our programs expand the available selection for each store without adding additional burden of supply chain pressures.